THE LAB PANAMA CASE STUDY

CLIENT: THE LAB PANAMA / THELABPANAMA.COM

The Lab Panama is a premium gym in Panama, which purpose is to make people happy and have a healthy and active life through the best experience of the day…doing fun workouts with a party music on the background.

MISSION

While the all gyms were closed all around the world and many had to close during COVID pandemic, The lab Panama was no exception. They were closed for more than 10 months, they lost more than 60 members, they needed to establish and raise the loyalty of their last members to survive and also needed to get new leads before the RE-Opening in March 2021. 

Our Mission was to help them communicate the values, the vibe and the purpose of being in the lab Panama, they needed help with positioning and brand awareness, and they weren’t getting any new leads on the site. 

THE OUTCOME

We designed a brand strategy with a visual identity from the ground up. To communicate that The lAB Panama was not just another gym, it was culture, community and your place to relax and have fun. We then filmed a commercial video showcasing all the benefits, equipment, personal assessment and even the spaces of the gym so we could get new leads and get people excited for the re-opening of the gym in March 2021. 

IMPACT

We positioned the gym as a premium fitness center through brand awareness.

The fan loyalty increased in 50% due to the brand strategy, marketing, values, culture and community. 

Our commercial video generated more than 2k plays on IGTV fully organic with no paid media and generating free advertising through +200 shares. The goal was getting new leads and new active members.

RESULTS:

This action generated hundreds of new leads, resulting in more than 100 new members during the first 2 months of re-opening with an average membership price of $150 per month, generating more than 20K in monthly revenue. Due to the high demand of the gym at this moment they are launching another gym in 2022 for high profile users.